When I first saw them on TV, I was horrified. The second time, I was a little less disturbed, if not a little amused. By the third viewing, I was singing along to the damn song.
Now I'm so fascinated with the singing roadkills (a.k.a Spongmonkeys) that I looked into the original "music videos" that started them all. Here is one.
I actually prefer the kittens though. Save them for the next commercial!